Design Ideas
Target audience

Organization: site map
	Hierarchical
		Not too shallow
		Not too deep
	Linear
		Go in order
	Random
		Do not use for this class
Design principles
repetition, contrast, proximity, and alignment
People don’t read, they scan: ORGANIZE
Line length: 50 – 75
Centered harder to read than left aligned
For hyperlinks, use phrases, not sentences; ‘click here’ is over-used
Readability:
Juicy Studio offers a free online readability test at 
http://juicystudio.com/services/readability.php.
	Check spelling and grammar
Colors:
	Use colors based on a ‘theme’ image
	Make sure your web page is viewable in black and white
	Color wheel:
Use adjacent colors for accents
		Complementary colors are opposite 
Resources for choosing colors:
http://paletton.com 
http://www.colorsontheweb.com/colorwizard.asp 
http://color.adobe.com 
http://www.colorspire.com 
http://hslpicker.com 

Examples of websites designed to appeal to children are
http://www.sesamestreet.org/games , http://www.nick.com , and
http://www.usmint.gov/kids.

Examples of websites designed to appeal to young adults are http://us.battle.net/wow , http://twentyonepilots.com , and http://www.thresholdrpg.com

If your goal is to appeal to everyone, follow the example of the popular
Amazon.com and eBay.com websites in their use of color.
Web Design Best Practices Checklist is copyrighted by Terry Ann Morris, Ed.D. 
http:// terrymorris.net/bestpractices